This brand identity project was developed for Maine Coast Cruising, a private charter company based on the coast of Maine. The project included the creation of a complete visual identity system centered around a distinctive primary logo and a collection of supporting logo variations.

A key aspect of the project was designing custom branding specifically for a Cutwater 30 Command Bridge, ensuring the graphics complemented the boat's unique lines and proportions while remaining highly visible on the water.

The identity was then carried across a variety of brand touchpoints, including double-sided business cards and a professionally designed tri-fold brochure, creating a cohesive and recognizable brand experience.

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